Luna PR
Nikita Sachdev - Most Influential Entrepreneur - UAE
Nikita Sachdev, an Indian-American serial entrepreneur and investor, discovered her passion for the crypto and blockchain space in 2017. Her experience working for crypto giant, Huobi, ignited her interest and led her to launch Luna PR, an award-winning public relations and marketing agency that is headquartered in Dubai, with offices in Miami, Singapore, and London. Luna PR's parent company, Luna Media Corporation, also houses a web3 venture capital, a foundation that aims to educate less-privileged girls in India, and Cointelegraph MENA.
Sachdev's expertise in the field of crypto and blockchain has earned her a reputation as a thought leader in the industry. In 2021, the company won the "Best PR Agency in Fintech" award, and in 2022, Luna PR was recognized as the "Best Web3 Consultancy." Since its inception, Luna PR has won seven awards and continues to gain recognition across the media. Sachdev's knowledge and social media following has landed her speaking engagements at conferences and universities around the world, such as Oxford University. Her media presence and growth has also caught the attention of government officials such as Mayor Suarez of Miami, Ministry of AI in Dubai, and the Sultan of Oman.
Luna PR offers a range of services to help brands launch, expand, and re-image themselves. With a team of over 120 industry experts, Luna PR covers five mastered verticals - marketing, public relations, branding, events, and advisory. Having worked with over 600 companies ranging from start-ups to multinational corporations, their tailored strategies and hands-on approach have contributed to the success of several leading projects. In addition to their work in the web3 and blockchain space, Luna PR has expanded into the gaming, emerging tech and fintech industries.
Luna Media Corporation, the parent company of Luna PR, is at the forefront of the web3 media industry. They believe in the power of communication and strive to inform, educate, and empower people around the world. Luna Media Corporation is committed to quality and integrity and is doing this by acquiring upcoming media companies, co-producing content on leading news outlets, and investing into web3 ventures.
As a jetsetter in this world of brave and disruptive tech, Luna PR specializes in effective storytelling in all things new age tech. The goal is to bring the Middle East’s #2 crypto ready status to a global platform. Luna PR’s collaboration with top-tier media outlets like Forbes, NASDAQ, Bloomberg, CoinDesk, Entrepreneur, and more allows the facilitation of tremendous value add to in multinational projects.
In August 2022, Luna Media Corporation acquired Cointelegraph MENA, bringing Cointelegraph to the Middle East and North Africa. This acquisition has been integral to the blockchain industry, bringing increased exposure and viewership to projects and activities in the region. "The goal is mass adoption of blockchain. This technology will revolutionize the way every industry functions, and so building awareness of blockchain in MENA has always been of utmost importance to us. The region has been so kind to our business, and we wanted other blockchain projects to know about what the Middle East and North Africa have to offer. We hope to do just that with Cointelegraph MENA," said Nikita Sachdev.
2022 also saw Luna Media Corporation co-produce a show with CNBC Arabia, where Nikita Sachdev was the host. This was CNBC Arabia’s first ever crypto show, called ‘On the Chain’, and targeted over 50 million households. Sachdev interviewed the likes of Ripple’s Managing Director for MENA and SEA and the CEO of Ledger.
As a female-led business, Luna Media Corporation is also committed to empowering young women. Luna Foundation aims to educate less-privileged girls, where they had the incredible opportunity to educate 12 girls in India. In certain villages and less-privileged families, boys often get priority in education, making this initiative especially impactful. Luna Media Corporation is proud of this achievement and continues to prioritize empowering young women.
Recently, Sachdev was one of the three faces of Binance VIP’s prestigious International Womens’ Day Campaign, where she made a remarkable comment: “Investment in yourself before you invest in the market,” resonating with the highs and lows of the unpredictable crypto winter that the market is currently witnessing.
In 2023, Sachdev will also be appearing as a recurrent advisory and will guest star on the world’s first ever crypto based TV reality show called, ‘The Next Crypto Gem’, where Luna PR will be acting as the media partners bringing an entirely unseen brand of revolutionary prime time television.
The team's commitment to quality and integrity have earned them recognition as industry leaders. As the industry continues to evolve, Nikita Sachdev, Luna PR and Luna Media Corporation are dedicated to shaping its future and educating people around the world.